Paul Rand: Inspiration & Process in Design

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American graphic designer Paul Rand (1914-1986) is best known for his corporate brand logos and art direction for major corporations including IBM, UPS and Westinghouse. His adherence to a strict design form in his work for corporate clients was balanced by a playful side, captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children’s books, logos, and personal work.
ISBN 9781616898595. Princeton Architectural Press.
not yet published
  • $47.50
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  • SKU
    9781616898595
American graphic designer Paul Rand (1914-1986) is best known for his corporate brand logos and art direction for major corporations including IBM, UPS and Westinghouse. His adherence to a strict design form in his work for corporate clients was balanced by a playful side, captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children’s books, logos, and personal work.
  • Author
    Steven Heller
  • Publisher
    Princeton Architectural Press
  • Release
    October 2019
  • Binding
    hb
  • Format
    144 pages. 12.7 x 21 cm
  • Status for WholeSale
    nyp due 30/10/19
  • Status for Website
    not yet published