Marketing and Communication for Architects

In stock (50 items available)
Strategic marketing is now seen as vital in responding to the many changes in the architectural profession. This book provides a wide spectrum of marketing concepts for the formulation of corporate concepts and successful strategies for merging creativity with the business of architecture.
ISBN 9783764365714. Birkhauser Verlag.
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  • SKU
    9783764365714
Strategic marketing is now seen as vital in responding to the many changes in the architectural profession. This book provides a wide spectrum of marketing concepts for the formulation of corporate concepts and successful strategies for merging creativity with the business of architecture.
  • Subtitle
    A Handbook
  • Author
    Edgar Haupt & Manuel Kubitza
  • Publisher
    Birkhauser Verlag
  • Release
    October 2002
  • Binding
    pb
  • Status for WholeSale
    out of stock
  • Status for Website
    available
  • Date added
    October 2002