Knife and Fork: Visual Identities for Restaurants, Food and Beverage
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Knife and Fork is a showcase of unconventional visual identities from the world of eating, drinking, and hospitality. The featured examples prove that even small enterprises can create big design concepts despite limited budgets. Exploring how clever corporate identities can help new or niche businesses succeed, the book provides inspiration for anyone thinking about founding their own company or redefining an existing one and giving it an unforgettable look. From mobile espresso bars and chocolate manufacturers to cookery schools and bed and breakfasts, the distinctive approaches to branding start with names, logos, fonts, and colours and culminate in product, packaging, and shop design. Whether minimalistic, nostalgic, or playful, the selected visuals represent a new generation of entrepreneurs, who understand how to creatively visualise business ideas and successfully communicate them across all channels.
ISBN 9783899555356. Die Gestalten Verlag.
out of print