It's A Match! Creating Color Palettes in Design
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Companies will often invest in specialists to aid in colour selection for their products or campaigns, letting the experts do what they do best. Color Matching helps demystify the process, providing an introduction to colour along with an exploration of six key methods of colour matching: warm colour, cool colour, contrast colour, complementary colour, similar colour and integrated colour. Each section includes a variety of preselected colour combinations to use along with a multitude of cohesive examples from branding, packaging, product and promotion design.
ISBN 9781584237327. Gingko Press .