From Cliche to Archetype
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Six years after the publication of his seminal work, Understanding Media: the Extensions of Man, Marshall McLuhan linked his insights into media to his love of literature and produced From Cliche to Archetype. In these pages, readers learn how to look at stale cliches with fresh eyes, as artists do, and discover that cliches provide the key to understanding Modernism, from the puns of James Joyce to Ionesco's Theater of the Absurd.
ISBN 9781584230663. Gingko Press.