Copy Paste: How Advertising Recycles Ideas
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Hidden behind a mask and wearing a cloak of creative curiosity, Joe la Pompe unmasks copycat advertising campaigns and inspires us all to take a closer look. The showcased advertisements have been presented at major industry conferences and have won prestigious awards. Copy Paste provides the images and allows the reader to make the judgement call. A visual lesson in originality: selected campaigns possess unique hashtags that allow readers to interact with Joe la Pompe's extensive research, cast their opinion online, and make their own judgements.
ISBN 9783899556902. Die Gestalten Verlag.