Character Design Now (Japanese, part English)
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Animated characters in design can appeal to a mass audience effectively and can convey an essential message of products or services. Now in 2014, we present more practical ideas for designers on how to make the most of a character's power. This time it is not the characters but the graphics, such as advertisements, products, tools or however the characters are arranged, that are mainly featured. A great reference for designers and planners.
ISBN 9784756245229. Pie Books.