Catalog: The Illustrated History of Mail Order Shopping
Out of stock
Since 1872 when Aaron Montgomery Ward realised he could eliminate the middleman and sell goods directly to his customers, Americans have had an ongoing love affair with the mail order catalogue. Robin Cherry traces the timeline of these snapshots from history and discovers along the way how Americans dressed, worked, played, and got around.
ISBN 9781568987392. Princeton Architectural Press.
out of print