branding and identity

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  • 100 Visual Ideas, 1000 Great Ads: Joe La Pompe

    100 Visual Ideas, 1000 Great Ads: Joe La Pompe

    French blogger and undercover advertising expert Joe La Pompe exposes the not-so-secret visual recipes behind successful ads. La Pompe extracts the 100 most popular visual ideas and recurring subjects from the world of advertising. He then presents the 10 best campaigns from around the world based on each of these themes, yet have implemented them in a variety of different ways. By illustrating correllations and inspirations, this book offers advertising agencies and designers informed, entertaining, and often revealing insights into the world of commercial seduction.
    ISBN 9783899554625. Die Gestalten Verlag.
    out of print
    • $89.50
  • Absolute Appeal: Direct Mail Design

    Absolute Appeal: Direct Mail Design


    ISBN 9784894445758. Pie Books.
    available
    • $135.00
  • Absolute Stationery Design: Identity and Promotion

    Absolute Stationery Design: Identity and Promotion

    There are many ways for companies to reinforce their brand -- from business cards and letterhead to web sites, applications and promotional material. While many books on branding focus on one or another of these aspects, the projects presented here are from campaigns from around the world that are so strong and cohesive that none of the individual parts should be removed.
    ISBN 9781584235057. Gingko Press.
    out of print
    • $79.50
  • Adrian Frutiger: Typefaces - NEW H/C EDITION

    Adrian Frutiger: Typefaces - NEW H/C EDITION

    This revised edition provides a detailed and accurate account of influential Swiss type designer Adrian Frutiger's artistic development. All of his types, such as Ondine, Meridien and Avenir, are illustrated and analysed with reference to the technology and related types, from the design phase to the marketing stage. Including types that were never realised and one hundred plus logos, this study edition now has an index and makes Frutiger's achievements even more accessible.
    ISBN 9783038215264. Birkhauser Verlag.
    available
    • $135.00
  • Advertising Design by Layout Technique

    Advertising Design by Layout Technique

    Layout design is created by techniques such as 'repeat', 'comparison', 'symmetry', 'margin', and so on, which is all based on design strategy. This title showcases stunning advertising designs categorised by such techniques of the layout design. Readers will see from the examples that there are various approaches to design even when the technique is the same. It serves as a fresh idea source for mid-career graphic designers who want to expand their work.
    ISBN 9784756247193. Pie Books.
    available
    • $99.50
  • Advertising Photography in Japan 2011

    Advertising Photography in Japan 2011

    The 120 works of advertising photography awarded prizes by the Japan Advertising Photographers' Association (APA) are presented in this volume. This is a must-have title for commercial photographers.
    ISBN 9784756240798. Pie Books.
    available
    • $120.00
  • Advertising Photography in Japan 2012

    Advertising Photography in Japan 2012

    This latest issue of the Japanese advertising photography yearbook features more than 300 advertising photographs awarded by the Japan Advertising Photographers' Association (APA) and 190 photo works that evoke you the arrival of a new era. This is a must-have title for commercial photographers as well as those aspiring to become one.
    ISBN 9784756242068. Pie Books.
    available
    • $115.00
  • Applied Typography 25 (bilingual English-Japanese)

    Applied Typography 25 (bilingual English-Japanese)

    Applied Typography 25 is a comprehensive collection of applied typography selected by the Japan Typography Association. Typography for packaging, visual identities, symbols, and logotypes are showcased in this edition which celebrates the 50th anniversary of the Japan Typography Association. A must-have reference for all graphic designers.
    ISBN 9784756246196. Pie Books.
    reprinting
    • $115.00
  • Arabesque (paperback)

    Arabesque (paperback)

    Arabesque investigates the current creative potential of the Arab world and Persia with examples of recent innovative and groundbreaking design work inspired by the richness of the region's visual culture. In addition to a wide range of Arabic fonts and typefaces, it presents graphic design, modern calligraphy, logos and illustration.
    ISBN 9783899552683. Die Gestalten Verlag.
    available
    • $85.00
  • Arabesque 2

    Arabesque 2

    The wave of protests in the Middle East has made it clear just how much the region is searching for a new identity. Young designers are playing a part by freeing themselves creatively. Arabesque 2 documents the potential of this creative emancipation in the Arab world and Iran, with examples of recent innovative and groundbreaking graphic design work inspired by the richness of the region's visual culture. With 4 typefaces on CD-ROM.
    ISBN 9783899553307. Die Gestalten Verlag.
    available
    • $96.50
  • Art in Process A Work for Persol

    Art in Process A Work for Persol

    Seventeen internationally famous young artists were commissioned to create a work of art for eyewear designers Persol. The works - and the work of producing them - are documented here through interviews and photos in a dialogue between the artists and the brand, an exploration of the relationship between company's philosophy and artistic creation.
    ISBN 9788875702472. Edizioni Corraini.
    available
    • $99.50
  • Art of Campari, the

    Art of Campari, the

    Drawn from the company's extensive archives in Milan, The Art of Campari surveys the brand's quintessentially modern visual identity in posters, original artwork and vintage crates, glasses, plaques and other ephemera, from the Belle Epoque to the postwar period. Aiming to create a sophisticated brand profile, Campari worked with some of the most celebrated designers of the early 1900s, including Leonetto Campiello, Marcello Dudovich, Adolf Hohenstein and Marcello Nizzoli. However, it was the groundbreaking campaigns created by Futurist artist Fortunato Depero that became Campari's most celebrated commissions. From the mid-1920s, Depero's bold, witty and geometric designs modernised Campari's look.
    ISBN 9788836640263. Silvana Editoriale.
    available
    • $68.50
  • Art of Package and Structure H/C

    Art of Package and Structure H/C

    Design is not just about how a brand looks, but how products are used and communicated to the world; Art of Package and Structure explores one of the most important forms of this communication by breathing new life into the subject of packaging design. Designs for pet products, take-away boxes, vinyl toy packaging, perfume cases and more are accompanied by design templates as well as hand-drawn concept sketches. Includes a DVD with vector files of many of the packaging concepts.
    ISBN 9789886824306. Gingko Press.
    available
    • $105.00
  • Art of Package and Structure PB

    Art of Package and Structure PB

    Design is not just about how a brand looks, but how products are used and communicated to the world; Art of Package and Structure explores one of the most important forms of this communication by breathing new life into the subject of packaging design. This title follows projects through concept and design sketches all the way to the finished packaging, with products that reach from whimsical and organic to high-concept and utilitarian. Designs for pet products, take-away boxes, vinyl toy packaging, perfume cases and more are accompanied by design templates as well as hand-drawn concept sketches that lend a human warmth to the design process. This volume also includes a DVD with templates of many of the packaging concepts within as vector files, to allow both professional designers and packaging enthusiasts to re-create the projects.
    ISBN 9789881468826. Gingko Press.
    out of print
    • $78.50
  • Asylum Book, the

    Asylum Book, the

    Asylum is a design maverick from a part of the world where one would not expect unconventionality. The Singapore-based agency melds its Asian roots with a keen international design sensibility and a healthy dose of tongue-in-cheek humor to produce outstanding branding, graphic design, interiors, environments, interactive design, and - most notably - art collaborations and self-initiated projects that allow them to push the boundaries of these creative disciplines even further.
    ISBN 9783899553390. Die Gestalten Verlag.
    available
    • $69.50
  • Box Inc: The New Generation of Packaging

    Box Inc: The New Generation of Packaging

    In a time when every company and individual is attempting to "think outside of the box," how do designers work to re-create the box itself? Box Inc showcases a selection of projects that understand that consumers are no longer just buying what's inside the box, but want to be drawn in by ingenious packaging that is just as special as the product itself. The projects featured utilize interactive designs, speciality printing techniques, themed packaging materials and other innovative solutions to appeal to audiences for products as wide-ranging as baked goods, speciality herbs, camping kits, books, shoes, wine, and even live flowers. Don't just think outside of the box -- re-think it!
    ISBN 9789811124259. Gingko Press.
    out of print
    • $92.50
  • Brand Built: Branding Buildings and the Builders

    Brand Built: Branding Buildings and the Builders

    As urban property markets around the world continue to boom, the branding of buildings and their creators has become a crucial part of developing a distinct identity amongst fierce competition. By making the distinction between "Buildings" and "Builders", Brand Built aims to provide property developers, construction firms, architects and interior designers a comprehensive resource for brand inspiration, as well as a guide for branding the completed buildings.Brand Built puts forward the best examples of branded properties from around the world: from the Mallorca Towers, a residential development in Guadalajara, Mexico; to Crescent & Montagne, a retail development in Montreal, Canada; the Palais Principe, luxury apartments in Vienna; and as a final example, Art Residence, art-centric low-rise apartments in Moscow, Russia. Brand Built also provides a useful guide to branding for startups and established brands alike -- from the branding process, to a guide to choice of colours and typefaces, to the reasons and mphotos are populated by the vanguard of the scene such as Tony Alva, Jay Adams, Jerry Valdez, Steve.
    ISBN 9789810990305. Gingko Press.
    available
    • $95.00
  • Brand Spaces (announced as Building Awareness)

    Brand Spaces (announced as Building Awareness)

    Brands are always hungry for new communication ideas. With unique spatial experiences--quirky events, experimental showrooms, radical pop-up shops, and stunning flagship stores--they are reaching out to their most sophisticated audiences. Brand Spaces showcases cutting-edge interior concepts and locations with character that effectively communicate brands in several dimensions at the same time. Decision makers from leading brands such as Camper, Aesop and Nike share concepts and strategies that communicate overall brand identity while respecting local specifications.
    ISBN 9783899554779. Die Gestalten Verlag.
    out of print
    • $99.50
  • Branded Interactions

    Branded Interactions

    A manual for designers working on the intersection of brand and interactivity. Following a typical design process from analysis to distribution, it introduces the tools and methodologies for interactive branding and design and illustrates them with best practice examples. The design chapter focuses on screen-based applications, but also introduces design patterns for gestural interfaces, devices and out-of-home media.
    ISBN 9783034607308. Birkhauser Verlag.
    out of print
    • $105.00
  • Branding Element Logos 2

    Branding Element Logos 2

    Branding Element - Logos 2 is a thick treasury of logo design examples paired with selected logos in use on stationery and promotional materials demonstrating how to create a cohesive brand. Includes interviews with designers and companies about their creative process when designing the perfect logo. Collected here are over 300 examples of successful logo designs including: the PEW Center for Arts & Heritage, Nokia, Museums Antwerp, and more.
    ISBN 9789881562593. Gingko Press.
    available
    • $79.95
  • Branding Element Logos 3

    Branding Element Logos 3

    Another thick treasury of logo design examples coinciding perfectly with the multitude of today's trends taking inspiration from geometric naturalistic patterns. Three-hundred examples of successful logo designs - including Arteria, Samsung, Cadbury, and more - demonstrate how to create a cohesive brand, with examples ranging from simple stationary to high-concept promotional materials. Each project also features profiles and mission statements by designers, as well as explorations of their creative process when designing the perfect logo to expertly represent a client.
    ISBN 9789881294371. Gingko Press.
    available
    • $95.00
  • Branding Element Logos 4

    Branding Element Logos 4

    Just one single element of a company's brand identity, a logo is rarely changed when established. For this reason good design must balance current trends with classic appeal all the while reflecting the values of the client for whom its expression becomes synonymous. Branding Element Logos illuminates the art of logo creation in the hands of skilled designers who rarely get it wrong. Through interviews with eight design studios from around the world, concept sketches and renderings, we are allowed a window into the creative process and the deliberation that goes into a successful logo. From fields as disparate as food and beverage, fashion, information technology and culture, our view is broadened to encompass the diversity of the marketplace and the possibilities of implementation.
    ISBN 9789887757207. Gingko Press.
    reprinting
    • $95.00
  • Branding First: Vol. 2

    Branding First: Vol. 2

    Branding First Vol. 2 explores the importance of new branding in a variety of ways, displaying re-brands as well as new identities that feature bold colours, creative formats, and sophisticated styles perfectly matched to the brands they're put to work for. Featured projects include the United States Postal Service, the Girl Scouts, and Bombay Sapphire Gin, as well as independent restaurants, technology companies, fashion brands, and many more.
    ISBN 9789881562432. Gingko Press.
    reprinting
    • $89.50
  • Branding Today (Japanese, part English)

    Branding Today (Japanese, part English)


    ISBN 9784756245670. Pie Books.
    available
    • $110.00
  • Branding Typography

    Branding Typography

    Branding Typography gathers a selection of the most original type design of recent years, used to promote products and companies through game changing graphics in print, fashion, interiors and packaging. From print materials to three dimensional projects and clothing, the stunning photography in this volume includes the best of type in use.
    ISBN 9781584234968. Gingko Press.
    reprinting
    • $79.50
  • Branding, Revealed (Japanese only, mostly visual)

    Branding, Revealed (Japanese only, mostly visual)

    Building a brand is pointless unless you target the right audience. This title introduces ways to create a brand image to target the right group of people so you can eventually monetise your brand. Various design elements such as logos, colours, sales promotion materials and advertisements - all of which make up the brand - are showcased so that readers can learn from real examples.
    ISBN 9784756247520. Pie Books.
    available
    • $99.50
  • Brands with Character

    Brands with Character

    Brands with Character showcases the strongest in brand identities employing characters to capture people's attention. The featured designs are based on humans, animals and even anthropomorphised logos and words that reflect the unique principles and backgrounds of each brand. Featured brands include McDonald's, Mr. Bean, Tower Records, Android, Adobe User Group XL, Wrigley, Pepsi, and many more.
    ISBN 9789810792343. Gingko Press.
    out of print
    • $85.00
  • Break the Mold! Seasonal Event Graphics (Japanese only, mostly visual)

    Break the Mold! Seasonal Event Graphics (Japanese only, mostly visual)

    Break the Mold! Seasonal Event Graphics helps designers, illustrators and advertisers by showcasing unique and original creative works that break the mould of standard seasonal designs. Arranged by season, the designs featured in this book appeal more effectively to audiences by using various motifs, layouts and colour combinations in fresh ways that are sure to make this year's events anything but the same old thing.
    ISBN 9784756247674. Pie Books.
    available
    • $135.00
  • Brilliant Logo: Logo Design Collection by Motif

    Brilliant Logo: Logo Design Collection by Motif

    Brilliant Logo showcases contemporary logo designs from around the world. Through various examples from a variety of industries and professions, the book explores what makes a well-designed logo stand out. A good reference for graphic designers and anyone interested in branding and typography.
    ISBN 9784802510486. BNN.
    available
    • $79.50
  • Built Identity

    Built Identity

    One of the leading reinsurance companies in the world, this book examines Swiss Re's built identity. Bothe Richter Teherani, Meili und Peter, Norman Foster, Tilla Theus, Silvio Schmed, Schnebli Amann Menz, and Stucheli und Partner provide fascinating perspectives on how the firm's corporate culture came to architectural expression.
    ISBN 9783764379827. Birkhauser Verlag.
    available
    • $99.00
  • Business of Design, The

    Business of Design, The

    For nearly 30 years, consultant Keith Granet has helped design professionals pursue their passion and turn a profit. From billing to branding, client management to marketing and licensing, The Business of Design reveals the tools necessary to create and run a thriving design business in today's ultra-competitive marketplace. Unlike many business books, The Business of Design is written and illustrated with the aim of captivating a visually thinking audience.
    ISBN 9781616890186. Princeton Architectural Press.
    available
    • $79.50
  • Coffee Shop and Concept Store Designs (Japanese, part English)

    Coffee Shop and Concept Store Designs (Japanese, part English)

    Coffee Shop and Concept Store Designs features small but trendy Japanese shops including 'Cafe and Coffee Shops', 'Concept Shops', and 'Zakka Shops'. The book shows the interior and exterior designs of these various shops as well as their products and brand identity. A great reference book for graphic designers, interior stylists, and those planning to open their own shops.
    ISBN 9784756246257. Pie Books.
    out of print
    • $37.50
  • Color Matters: Branding & Identity

    Color Matters: Branding & Identity

    Color Matters - Branding & Identity is a vibrant exploration of the subject of color in branding, with more than 100 works including corporate promotions, events, meetings, individual projects, and more. The works featured in this book express the dynamic possibilities of visual language through the careful application of color, and illustrate how it can be used in a multitude of ways in both graphic and spatial design.
    ISBN 9789881294395. Gingko Press.
    available
    • $85.00
  • Colouring Your Brand

    Colouring Your Brand

    Colouring Your Brand showcases effective brands through their use of color on a variety of materials including business cards, packaging, promotional design, stationery, and much more. Includes color chips for each brand presenting distinct CMYK rations. Foreword by renowned designer Michael C. Place.
    ISBN 9781908175335. Gingko Press.
    out of print
    • $75.00
  • Come and Buy Me!

    Come and Buy Me!

    To increase the sales of a product, manufacturers use various marketing tools such as point of purchase displays, campaigns, special packages and more. This book showcases effective tools and techniques for sales promotion, together with photographs of how these tools are actually displayed or implemented in stores. A great reference for PRs and designers who are planning and executing a marketing campaign to persuade consumers to buy their products.
    ISBN 9784756248152. Pie Books.
    available
    • $80.00
  • Communicating Fashion Brands

    Communicating Fashion Brands

    A great compendium of fashion branding, interior design and packaging, with work ranging from pop-up store decor, logo design and signage to shopping bags, business cards, swing tags and promotional material. Brands profiled include Nike, Victoria Beckham, Saks Fifth Ave, Kii Design Stores, Urban Outfitters, Issey Miyake and Levi's.
    ISBN 9789881562586. Gingko Press.
    out of print
    • $87.50
  • Copy Paste: How Advertising Recycles Ideas

    Copy Paste: How Advertising Recycles Ideas

    Hidden behind a mask and wearing a cloak of creative curiosity, Joe la Pompe unmasks copycat advertising campaigns and inspires us all to take a closer look. The showcased advertisements have been presented at major industry conferences and have won prestigious awards. Copy Paste provides the images and allows the reader to make the judgement call. A visual lesson in originality: selected campaigns possess unique hashtags that allow readers to interact with Joe la Pompe's extensive research, cast their opinion online, and make their own judgements.
    ISBN 9783899556902. Die Gestalten Verlag.
    available
    • $99.50
  • crEATe.

    crEATe.

    investigates recent trends and visual developments in and around food. The book examines everything from the way we eat, the interiors and furniture of innovative restaurants and shops, industrial design and the packaging of food to branding and consumerism. Based upon research by trend analysts from the London firm The Future Laboratory.
    ISBN 9783899552317. Die Gestalten Verlag.
    available
    • $99.50
  • Creative Business Cards

    Creative Business Cards

    Business cards are a statement of identity. As a historical artefact in the digital age, they are constantly in danger of obsolescence. Incorporating an interactive component is one way to make a card noteworthy. The business cards in this book feature inventive uses of colour, unusual shapes, or innovative materials such as wood, stainless steel, cotton, rubber and even temperature sensitive paper.
    ISBN 9789881294340. Gingko Press.
    available
    • $89.50
  • Creative Packaging Structures

    Creative Packaging Structures

    Creative Packaging Structures provides designers with a hands-on guide to the world of packaging design, in which packaging must be appealing and practical to establish brand identities and attract customers to choose their unique projects. An included DVD contains 60 copyright free and 100 copyrighted examples of packaging structures. Chapter 1, Basic Packaging Structures, introduces basic information and knowledge about the structure and design of carton packaging. Chapter 2, Diagrams, provides readers 60 copyright-free diagrams with die-cut outlines that can be applied to any packaging production. Finally, chapter 3, Projects, showcases 100 outstanding packaging design projects from around the world, each with its own diagram.
    ISBN 9789881383587. Gingko Press.
    reprinting
    • $99.50
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