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A manual for designers working on the intersection of brand and interactivity. Following a typical design process from analysis to distribution, it introduces the tools and methodologies for interactive branding and design and illustrates them with best practice examples. The design chapter focuses on screen-based applications, but also introduces design patterns for gestural interfaces, devices and out-of-home media.
ISBN 9783034607308. Birkhauser Verlag.
out of print