Brand Spaces (announced as Building Awareness)
Out of stock
Brands are always hungry for new communication ideas. With unique spatial experiences--quirky events, experimental showrooms, radical pop-up shops, and stunning flagship stores--they are reaching out to their most sophisticated audiences. Brand Spaces showcases cutting-edge interior concepts and locations with character that effectively communicate brands in several dimensions at the same time. Decision makers from leading brands such as Camper, Aesop and Nike share concepts and strategies that communicate overall brand identity while respecting local specifications.
ISBN 9783899554779. Die Gestalten Verlag.
out of print