International and diverse in scope, Bon Appetit showcases restaurants and eateries that have gone the extra mile, providing cohesive brand identities that make use of every possible advantage to strengthen their appeal. From printed material such as menus, business cards and to-go packaging, to uniforms, interiors and signage, the combined impact of a successful identity is only limited by vision. Dark and elegant industrial fantasies compete with bright, colourful pop suites and stark modern masterpieces to capture consumer loyalty in this comprehensive volume.