Big Brand Theory

Out of stock
This title is a spectacular 'best of' compilation featuring the highest-profile branding campaigns and providing an invaluable resource guide for those wishing to understand the key elements of a successful brand. Case studies for key players such as Converse, Starbucks, Lacoste and many more illustrate the crucial design elements essential to crafting a youthful and dynamic corporate identity.
ISBN 9781584234456. Gingko Press.
out of print
  • $78.50
  • SKU
    9781584234456
This title is a spectacular 'best of' compilation featuring the highest-profile branding campaigns and providing an invaluable resource guide for those wishing to understand the key elements of a successful brand. Case studies for key players such as Converse, Starbucks, Lacoste and many more illustrate the crucial design elements essential to crafting a youthful and dynamic corporate identity.
  • Publisher
    Gingko Press
  • Release
    July 2012
  • Binding
    hb
  • Format
    256 pages. 1000 colour ills. 21 x 27.9 cm
  • Status for WholeSale
    out of print
  • Status for Website
    out of print
  • Date added
    July 2012