Big Brand Theory
Out of stock
This title is a spectacular 'best of' compilation featuring the highest-profile branding campaigns and providing an invaluable resource guide for those wishing to understand the key elements of a successful brand. Case studies for key players such as Converse, Starbucks, Lacoste and many more illustrate the crucial design elements essential to crafting a youthful and dynamic corporate identity.
ISBN 9781584234456. Gingko Press.
out of print