Art of Campari, the
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Drawn from the company's extensive archives in Milan, The Art of Campari surveys the brand's quintessentially modern visual identity in posters, original artwork and vintage crates, glasses, plaques and other ephemera, from the Belle Epoque to the postwar period. Aiming to create a sophisticated brand profile, Campari worked with some of the most celebrated designers of the early 1900s, including Leonetto Campiello, Marcello Dudovich, Adolf Hohenstein and Marcello Nizzoli. However, it was the groundbreaking campaigns created by Futurist artist Fortunato Depero that became Campari's most celebrated commissions. From the mid-1920s, Depero's bold, witty and geometric designs modernised Campari's look.
ISBN 9788836640263. Silvana Editoriale.