100 Visual Ideas, 1000 Great Ads: Joe La Pompe
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French blogger and undercover advertising expert Joe La Pompe exposes the not-so-secret visual recipes behind successful ads. La Pompe extracts the 100 most popular visual ideas and recurring subjects from the world of advertising. He then presents the 10 best campaigns from around the world based on each of these themes, yet have implemented them in a variety of different ways. By illustrating correllations and inspirations, this book offers advertising agencies and designers informed, entertaining, and often revealing insights into the world of commercial seduction.
ISBN 9783899554625. Die Gestalten Verlag.
out of print